Localization

For international clients

For international companies, that offer services in Germany we provide localization consulting services. What does that mean?

Many corporates are controlled by international headquarters and operate throughout Europe in the same way, without distinguishing between different countries. We have experienced this in many projects, where we were working for German subsidiaries. Germany has - as every other European country - its very own culture, behavior and media-reception. So what works fine in England can be totally wrong in Germany and what is successful in Germany may totally confuse people in Switzerland, even if they have the same language.

We will customize or change or redesign your international communications and help you to adjust them to German, Austrian ans Swiss habits and culture. We have many years of living experience in those three countries and team members from those three and can help you to avoid culture shocks in your corporate and brand communications!