Brand consulting at the relaunch of GQ Magazine

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For the relaunch of the website of the men’s magazine GQ, the Condé Nast Publishing engaged Michael Ruhe to accompany the project. The task was to sharpen the GQ brand in the course of the relaunch and to bring it into a good balance between brand needs and commercial goals. In addition to this strategic task, we were also commissioned as support for the project management and strategic advice in the sense of the “user’s view”.